Miller Genuine Daft

Miller Beer is teaming with Rolling Stone magazine to produce a series of beer cans to celebrate the 50th anniversary of rock and roll. Miller consulted with Rolling Stone to select cover images to use on their cans. I know, it sounds classy and you can't wait to get your hands on some. But there's a downside to all this. This is Miller's objective for the cans: "to get cans that were as representative as possible of the diversity of rock and roll". And here is what they chose Elvis, Willie Nelson, Bon Jovi, Def Leppard, Blondie, Alice Cooper, and two images of guitars.

Wow, now there's diversity! Wait, that's not diverse at all. Those artists are all white and are pretty much all crap. Celebrating the 50th anniversary of rock and roll by leaving out the contribution of black artists doesn't sound like a very diverse campaign to me. Do people still think Elvis invented rock and roll? I thought we were past that. But no Chuck Berry, James Brown or Little Richard for the people at Miller, so I guess they didn't get that memo.

In their defence, Miller says they tried to get black artists for the cans but couldn't due to licensing issues. So they could afford Elvis but not Little Richard? Riiight, I'm thinking Little Richard would've done it for a case of cans. But there's no defence for including Bon Jovi and Def Leppard in a series celebrating rock and roll in any way shape or form. I guess that says a lot about who they're marketing their mediocre beer to.


@ 5:07 PM, Mike Roberts kicked the following game:

What a farce! If you can't get licensing to put the most influential rock artists on the cans then just don't do it at all. Willie Nelson - what the fuck? Who did he ever influence except the IRS to crack down on celebrity tax evaders. I've heard legends like Elvis, The Beatles and The Animals list country artists such as Hank Williams, Johnny Cash and Buck Owens as one of thier influences, but Willie Nelson! It's great Elvis is actually included, but like Shane said, what about Little Richard and Chuck Berry - the guys who influenced Elvis and almost every other rock legend of the 50's and 60's. I'd like to know who Miller consulted with at Rolling Stone for thier opinion on what artists to include - rock history geniuses they are.

 

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