Nike's New ID

You like sneakers? Of course you do, everyone does these days. But rather than pay crazy dough for a pair of those limited edition design-house Nikes people are clamoring for lately, why not design your own? Nike has re-launched their NikeID site, which is a site that allows you to pick a Nike shoe and customize pretty much every aspect of it. To celebrate the re-launch, Nike has established a by-appointment, customization design studio called NIKEiD at 255 Studio in New York City.

Some good folks associated with NIKEiD at 255 Studio were kind enough to send us some info about it, so we thought we'd share it with you. Here's the details:

"Design consultants personally walk people through the process of selecting
and designing the footwear. Visitors can better see how colors translate
from the screen to the end product as consultants show them material and
color swatches. Sizes of each of the models are also available to try on so
visitors can ensure the exact fit. The 255 Studio also offers an expanded
color and material palette not available on-line, as well as specific
models. If a visitor is struggling for inspiration, the consultants can
suggest combinations that work well together, or a collection of art and
design books are available for reference."

"Every element of the interior is deliberately designed to enhance
creativity. Nike designers worked in collaboration with interior design duo
LED Design to create the environment. The wallpaper that at first glance
looks like Fleur de Lis pattern, but a closer look reveals silhouettes of
basketball players and Air Force 1s. There are several patterns within the
wallpaper, from shoestrings to the cages of the Presto to clusters of Dunks.
A baroque style mirror is actually a repeated pattern of Nike shoes. The
double stitching on the couches is the same process as used in the
manufacturing of footwear, and the wood from the walnut cabinets all came
from the same tree"

They've turned the funky wallpaper they mention above into computer wallpaper and you can check it out here, here, here, here, or here.

So if you're heading to New York this summer and were planning on designing some shoes while you were there, head over to NikeID and book your appointment at 255 Studio.

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