News:: Format giving away their album for free

Normally it wouldn't be news to mention that the Format are revisiting the 'Couve in support on the Dog Problems record, but they are also doing something I hope more bands take note of. Rather than try to sell a record that fans have already bought, or more accurately stolen, for two weeks during the tour, the Format are giving away the record for free.
"We understand the reality; kids aren't buying music. We're going to see if we can't pick up 20,000 new sets of ears by offering the album for free. We're betting that the money lost on those record sales will come back when people come see us live this summer."
Check out the Format on the upper left coast:
August 5th @ Neumo's - Seattle, WA
August 7th @ Croatian Culture Center - Vancouver, BC
MP3:: The Compromise

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